Full-Scale Digital Marketing & Content Production
We eliminate wasted marketing spend caused by siloed, non-localized campaigns that fail to capture global search and social traffic. We execute integrated, data-driven strategy across every channel. This includes specialized SEO/SEM/PPC on platforms like Google, Bing, and Baidu, alongside social marketing on Meta, TikTok, WeChat, and RED. Our in-house Content Production capabilities ensure your Brand Messaging is strong and your media strategy converts across all markets
Driving Productivity App Growth with Gen Z-Focused UGC
Client: Kilonotes App (software/app)
Project Details: Shenzhen China (2020-2024)
Challenge: The digital note-taking app market is highly competitive, dominated by established players. Kilonotes needed to rapidly differentiate itself and acquire the highly selective Gen Z student market by speaking their language and demonstrating product value in an authentic, engaging way.
Our Solution: We executed a full-funnel digital strategy focused on credibility and trend relevance to reach a global student market.
Content Production & Strategy: We created a high-volume pipeline of User-Generated Content (UGC) videos that directly appealed to Gen Z's study habits, exam stress, and productivity goals, positioning "Sophia" as a must-have study partner.
Performance Marketing: We drove conversion-focused traffic using optimized SEM/PPC campaigns and strategic Social Media Marketing, ensuring high visibility across the platforms where students spend their time.
Brand Messaging: We defined a clear Brand Messaging strategy that focused on Kilonotes’ unique value proposition: superior note-taking and productivity for exam success.
This execution-focused campaign successfully leveraged viral trends and paid media efficiency to achieve rapid, high-quality scale:
Massive User Acquisition: Contributed significantly to the overall 20 Million+ downloads milestone achieved by Do Global's apps (including Kilonotes).
Authentic Engagement: The UGC content strategy generated high organic engagement rates, establishing strong social proof within the target student community.