eCommerce Operations & Marketplace Management
The pain of low sales often comes down to poor store optimization and operational drag on new platforms like TikTok Shop. We provide the full operational backbone for high-performance D2C commerce. We handle the entire setup and optimization for platforms like Shopify and WooCommerce, including UI enhancements and backend development. From product management and promotions to strategic transactional Email/SMS flows, we make sure your commerce engine is running efficiently
Retail-to-Digital Transformation & Omni-Channel Scaling for Collezione C2
Client: Collezione C2 (Apparel)
Project Details: Philippines (2022 - 2025)
Challenge: Collezione C2 faced the critical business imperative of moving from a traditional mall/in-store retail model (40+ years) to eCommerce. They needed a full Digital Transformation to migrate their customer base and bring new customers online, while also integrating their Direct-to-Consumer (Shopify) channel with high-volume regional marketplaces (Lazada and Shopee).
Our Solution: We deployed a comprehensive, two-pronged strategy combining Digital Transformation Consulting and E-commerce Operations. We first defined the omni-channel planning and go-to-market strategy for the digital shift. Then we executed the plan through full Shopify Store Setup and Store Customization & UI Enhancements for the D2C platforms, alongside professional management of their B2B (uniform) channel. We also executed data-driven Promotions & Merchandising strategies tailored to the unique algorithms of each platform.
This integrated strategy ensured a successful pivot from physical retail, resulting in high efficiency and rapid scaling:
Double-Digit GMV Growth: Achieved consistent double-digit monthly GMV growth, validating the success of the omni-channel operational and promotional strategy.
Successful Digital Pivot: Established the brand's primary sales channel online, securing long-term revenue resilience.
Marketplace Dominance: Secured high visibility and performance rankings on both Lazada and Shopee through optimization and consistent customer experience.
